Balmain unveils its new logo

Balmain has a new logo, conceived by creative director Olivier Rousteing. The clean new motif weaves together a B and a P as one single letter, a reference to Pierre Balmain - the brand's eponymous founder - and also to Paris.

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Rousteing, who has been at the label's creative helm for eight years, said that the logo better represents the brand today, while still honouring its past.

"I’m not about to tear down traditions or break rules simply for the sake of breaking them," said Rousteing in a statement today. "But times do change. Balmain is now a fast-growing brand relying on new media to communicate to a global audience."

The new 'B', created in sleek monochrome, is also reflected of Pierre Balmain's mid-century designs. Rousteing added that it was important to him that the logo referenced Balmain's history because "in order to move forward, you must first be clear about where it is that you’re coming from".

"That is why, at each and every step of this re-design process, I stressed the need to acknowledge our roots and reference the familiar design that Pierre Balmain created for his atelier over seventy years ago," he said. "I am quite pleased with what we’ve created: a contemporary, clean and bold logo for this historic house, which manages to retain the heritage of the original, while making clear to all that it represents a French luxury brand for the modern era."

Balmain autumn/winter 2018

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